Privacy Policy for

Last Updated: January 24, 2024


This Privacy Policy describes how and its subsidiaries (collectively, “SaraTable,” “we,” “our” or “us”) collect, use, process, and share personal information. This Policy applies to visitors and users (individually, “you”) of SaraTable’s websites, applications, social media accounts, and other services (collectively, our “Services”).

If you are a restaurant customer, service provider, or other partner, please view our Restaurant Privacy Policy, available here.

Your use of our Services is also subject to the SaraTable Terms of Use.


For residents of South Africa, if you have questions or requests regarding this Policy, please contact us at

As a leading brand for booking online restaurant reservations, SaraTable helps connect diners and restaurants. This involves sharing personal information with third parties, including restaurants, restaurant groups, and restaurant affiliates, amongst others. In some cases, these third parties may collect personal information directly from you and share it with us.

SaraTable is committed to protecting your privacy and ensuring the security of your personal information. Please read this Privacy Policy carefully to understand how we collect, use, and share your information.



Personal Information We Collect Directly From You:

  • Personal details (such as your name and birthday)
  • Contact information (such as email address, postal address, phone number)
  • Dining information (such as primary dining city; current and past restaurant reservation details; dining preferences; favorite restaurants; special restaurant requests; dining activity, including frequency, restaurants, restaurant type, meal type, and cancellations)
  • Account information (such as account settings and passwords)
  • Social media data (if you choose to link your SaraTable account with a social media account, we may collect personal information such as name, age, gender, photograph, and other personal information relating to your social media account)
  • Billing information (such as credit, debit, or other payment card information, as may be required to use certain Services)
  • Your contacts (such as contact information of people you add to, or notify of, your restaurant reservations through our Services)
  • Your preferences (including survey and marketing responses)
  • Photos of you (such as if you add a photo of yourself to your profile, upload photos to a review or restaurant’s profile, or link your social media account to your SaraTable account)
  • Communications you send us (such as customer support, messages or communications to us or with restaurants through our app or other platforms, and other requests you make through our Services and through restaurants)
  • Restaurant reviews and content (including reviews, photos, an alias of your choosing that you can use when submitting reviews, and other information you provide through our Services)
  • Promotion information (if you choose to participate in a contest, sweepstakes, or similar campaign, we will collect any information you provide in relation to such activity, such as photos, images, captions, or other content, in accordance with the terms provided at that time)
  • Other information you may provide (including other information you provide about yourself or others through our Services or to which you provide us with access via third-party platforms)

Sensitive Personal Information: We do not proactively collect sensitive personal information, such as health-related information. However, our Services include text boxes that are designed for you to describe certain details about your dining preferences that you want us or restaurants to know.

Personal Information Generated By Us: As you use our Services, we generate certain personal information about you, including through automatic data collection and by inferences based on the information we collect about you and your activity.

  • Device information.
  • Usage and performance information.
  • Location information.
  • Inferences about you.

Personal Information We Obtain from Third Parties: We may also receive certain categories of personal information from third parties, such as third-party websites, applications, social media networks, and services, our group companies, restaurants, and other third parties.

  • Your name
  • Email address or other contact information
  • Social media data
  • Browsing, usage and advertising details
  • Purchase Information
  • Information from restaurants

Aggregate Information: We aggregate personal information collected directly from you, information generated about you by us, and information obtained from third parties with personal information collected about other users in order to produce general statistics that cannot be linked to you or any other specific user.


Anonymized Information: We may process information that cannot be linked to you or any other specific user using any means available to us, either because it was collected anonymously or has been subsequently anonymized.



We use your personal information for the following purposes:


Provide the Services: We use your information to provide the Services, including making reservations, reviewing restaurants, paying for services or events, joining waitlists, and notifying people you add to or notify of your restaurant reservations through the Services.


Authenticate Your Account Credentials and Identify You: Authenticate your account credentials and identify you, as necessary to log you into the Services and ensure the security of your account.


Communicate with You: Communicate with you about your account or use of our Services, products, and/or functionality; respond to, or follow up on, your comments and questions; and otherwise provide customer service.


Enable Communications with Restaurants: Enable communications with restaurants through our app or other platforms through our direct communications feature, including reviewing, scanning, and analyzing your communications to restaurants for security purposes, fraud prevention, compliance with legal and regulatory requirements, investigations of potential misconduct, product development, and research, and customer or technical support.


Send You Marketing Communications: Send you marketing communications, including communicating with you about services or products offered by SaraTable, our group companies, or our business partners and other marketing communications that we believe you would be interested in.


Operate and Improve Our Services: Operate and improve our Services and develop new products and services, including using analytics to better understand how you use our Services for purposes of product, website, application, and service development and to enhance the user experience.


Show Your Purchases and Bookings: Show your purchases and bookings made through the websites, applications, and services of our group companies on your account page.


Process and Deliver Contest Entries and Rewards: Process and deliver contest entries and rewards.


Authenticate Your Credit or Debit Card Account Information: Authenticate your credit or debit card account information.


Provide Services to Restaurants: Provide services, products, and information to restaurants, including restaurant groups and restaurant affiliates.


Tailor Your Experience with Our Services: Tailor your experience with our Services, such as by making inferences or combining different pieces of information we have collected about you to suggest restaurants that you may be interested in or otherwise tailor our Services to you according to your preferences or restrictions.


Provide You More Relevant Advertising: Provide you more relevant advertising on and off our Services, including to show you personalized offers on and off our Services.


Protect Against Fraud and Illegal Activity: Protect against, investigate, and deter fraudulent, unauthorized, or illegal activity.


Comply with Legal Obligations: Comply with our policies, procedures, and legal obligations, including complying with law enforcement or government authority requests, addressing litigation-related issues, and exercising rights or obligations conferred by law.


As Otherwise Consented to by You: As otherwise consented to by you and as required or permitted by applicable law. If you give your consent to any further use of personal information, you can withdraw that consent at any time by contacting us.


Electronic Communications: Consistent with the above Purposes and as permitted by applicable law, we may communicate with you via electronic messages, including email, text message, or mobile push notification.


Our Role as Data Controller and Data Processor: For purposes of European Union law and similar data protection regimes, we generally act as a data controller, meaning we determine the purposes and means of processing your personal information through our Services.


Processing Bases and Consequences: When we process your personal information, we rely on the following legal bases:

  • Performance of the contract
  • Compliance with legal obligations
  • Legitimate interests
  • Consent


We disclose the personal information we collect (or otherwise generate or obtain) as follows:

With Restaurants and Restaurant Affiliates: We share your information with restaurants and their affiliates to provide the Services and for the restaurant or restaurant group’s own purposes, which may include marketing or advertising purposes.


With Our Group Companies: We share your information with our group companies, including but not limited to for the Purposes described above, to provide you with integrated products and services, and for our and their marketing purposes.


With Other Business Partners: We share information with other third-party business partners for their own marketing purposes, including sharing with online advertisers or advertising technology (“ad tech”) companies to provide you with targeted advertising and marketing communications.


With Social Networking Services: We share (or facilitate your sharing of) your information with social networking services when you use our Services to connect and share your information publicly or with friends.


Third-Party Services or Applications You Use to Log into Your Account: If you use a third-party service or application to log into your SaraTable account, we share certain personal information with that third party.


Reviews You Submit: If you provide us with a review of your restaurant reservation, you authorize us to publish it on all our Services under the screen name you provided, to aggregate your review with other reviews, and to share it with restaurants.


Messages and Other Communications You Submit to Restaurants: If you submit a message or other communication to a restaurant through our Services, you authorize us to share your message or communications with the relevant restaurant.


To Process Payments: We require credit or debit card information to make payments at certain restaurants, to secure your reservation, purchase tickets to events, or purchase other products or services, in which case we share your payment information with restaurants, third-party payment processors, and other third-party service providers.


With Other Service Providers: We share information with third-party vendors, consultants, and other service providers who perform services or functions on our behalf.


In the Event of a Corporate Transaction: We may disclose or transfer your information to a third party if we sell, transfer, divest, or disclose all or a portion of our business or assets to another company.


To Protect Rights and Property: We may disclose your information to third parties when we believe in good faith that disclosure is necessary to protect our rights, our property, the integrity of the Services, personal safety, or the interests of you or any other person.


To Comply with and as Required by Law: We may disclose your personal information to government authorities or other relevant third parties in order to comply with applicable legal requirements, judicial proceedings, court orders, legal process, or lawful requests from governmental authorities.


Aggregate Information: We share aggregate statistical data for the improvement of our Services.


At Your Request: We also share your information as directed or requested by you, or subject to your consent.


Enable Community Sharing: When you enable our community sharing feature, you may invite friends and family to your SaraTable reservations and share your dining activity, saved restaurants, and reviews with other diners with whom you have connected on our platform.